A article become more attractive with a image. A single image can told a thousand of words. Your webpages with a image become more appeling. You have a much more powerful reasons to includes image in content marketing.
In a case study – Article with relevant images have 94% more views than article with no image on average.
Image SEO is a optimization factor in search engine. So, Image optimization can’t be overlooked. Choose a relevant image and use a search optimized caption and metadata.
More Read : SEO Made Easy: A Brief Guide
So, I am going to share the useful SEO tips for image optimization on search Engine aspect-
A article with quality and relevant image gives more impression than article with no image. A content with more relevant images make powerful content.
General Visual Content statistics – 37% marketers said visual marketing is a more important form of content for thier business and second only to blogging(38%).
There are some places where you can collect good quality images :
1. Flicker : It is image hosting and video hosting website.
2.iStockPhoto : iStock is a online , royalty free , international Photography provider operating with micro-payment business model.
It’s easier to assign a default file names your camera assigns with hundred of products shots.
when it comes to Image SEO, It is more important to use a relevant keyword to help your webpage rank in search engines. Using a relevant and descriptive text in image file name is a more important for image optimization. Search Engine not only crawl the text of your wabpage, they also crawl your image file names.
Take this image as an example –
You can use a generic file name of the image that assigns your camera( Example: IMG1200.jpg ). But, it would be much better to use a name of the file Men’s-Adidas-Running-Solyx-shoes.jpg.
Image description using the Alt tag is a crutial images optimization tips. It helps to better understand on the search Engine.
It also helps easier to crawl on search engine. Just spend little bit time for making the Alt tag on your image.
It is a simple tricks and steps makes better image SEO practice.
Best Practices are :-
Not so Good :
<img src = 'Image-SEO.jpg' alt = ' '>
The Better :
<img src= 'Image-SEO.jpg' alt = 'Image SEO'>
The best :
<img src= 'Image-SEO.jpg' alt = 'Using alt tag is Image optimization tricks '>
Anchor is an another important factor for image SEO.If you decide to link image with text , your anchor text can play a role in how the your image is rank in keyword.
What is Anchor text ?
Anchor text is a visible text or character that hyperlink display which link to the another document or images .
<a href = ‘anchor.html’> Anchor Text </a>
It should be keep in your mind that content surrounding the images should be familiar with that you have optimized in alt tag , Image anchors , Image file name .It also help to determine search engine that you are not spamming.
Don’t use the many keyword in stuff while you are writing the alt tag . It can make the negative impact in search engine result . Your image alt tag , file name and caption should be short and descriptive .Always remember your image is optimizes for your website visitors.